MarTech Capabilities
“A focused and evolving MarTech skill set, combined with strong learning agility, enables sustained achievement today and continued scalable growth as a marketing leader.”
—Susan Albizre
Customer Relationship Managment (CRM)
Tech Stack: Salesforce, HubSpot, Microsoft Dynamics 365
Proficiency: System Administration, Data Management, System Integration, Data Modeling, API & Integration Knowledge
Marketing Automation & Execution
Tech Stack: Salesforce Marketing Cloud, Mailchimp
Proficiency: Journey Builder, Email Studio, Content Builder, Audience & Data Extensions, MC Connect, Campaign Strategy, ROI Measurement
Content & Creative Tools
Tech Stack: Wordpress, Canva, Adobe Creative Cloud
Proficiency: Content Creation, Graphic Design, Photo & Video Editing
Data Analytics & SEO
Tech Stack: Google Analytics 4 (GA4), Looker Studio, SEMrush
Proficiency: Advanced Analytics & Reporting, Customer Segmentation, Behavioral Data Analysis
Web Content Management System (CMS)
Tech Stack: Sitecore XM Cloud, Sitecore Site Performance, Vercel, GitHub, Squarespace, Shopify, GoDaddy Website Builder
Proficiency: Building, Managing, Creating, Publishing
Paid Media & Social Management
Tech Stack: Google Ads, Meta Ads, LinkedIn Ads, HubSpot, Hootsuite, Sprinklr
Proficiency: Content Creation, Scheduling, Social Listening